I am beginning a project at my current job in which we are re-creating a classic book on the effectiveness of a quality printed product. This video helps remind me the effort, passion, and respect went into traditional printing methods.
"Yes make it attractive, but make it what the text needs to be."
"You are dealing with physical stuff. Letters are things, not pictures of things. And when you assemble metal type you are obliged to acknowledge and accept that."
"If I were sat down in front of a computer and were told, 'here… you can do everything you want', I wouldn't know what to do. There would be too many choices"